Tech

Episode 8: Email Marketing Nurture

Why Email Marketing is the Most Valuable Tool in Your Business and how to Segment and Sequence Your List to Create Massive Community Engagement

The email marketing is no longer the unknown and complex concept aimed at large qualified companies. Email marketing is, today, the main jewel in the crown of current Digital Marketing campaigns; large, medium, small businesses, online stores, blogs, forums. Much of the success that the projects or businesses reap annually is based on an optimal mailing campaign. The email marketing is a digital marketing strategy aimed at sending emails to users, customers and suppliers translating them relevant information, offers, discounts, ideas, etc.

Why via Email? Because despite the progress of technologies, emails are read and consulted by millions of users every day. As simple and complex as making an attractive subject, it is enough for the user to read your email and with it the information you want to offer. The main factors that you promote when developing a proper email marketing campaign are the following:

  • Customer relationship. The relationship with users improves, strengthening the links generating trust and visibility of our brand.
  • Loyalty and Monitoring. The periodic updated and useful information contributes, with the passage of time, the loyalty of your brand adding subscribers and potential clients.
  • The presence of your brand, services, products, is present at all times, making you a real option for the user.

Email marketing has everything, not only is it economical, but it is also very effective. It is much more effective than social networks. Therefore, it is the best tool since it provides a very high ROI. Do not forget that for this, you must have a good strategy well defined. You must try to open the vast majority of your mail, which is why it is so important to have your database worked on, keep it up to date, make periodic cleanings and get to know your users as much as possible. Quality is much more important than quantity, do not forget it.

How to Segment Your list to Create Massive Community Engagement

Surely you’ve heard about segmenting your subscriber list is vital to your email marketing strategy. The question is: How do you segment your list? Below are ways to do so:

Geography

Knowing where your contacts live can be very powerful information. For example, if your business is a physical store, it does not make much sense to send offers to people who do not reside in your city. Or if you have a franchise, it is better to segment your lists by zip code. This way, you will make sure that you are not trespassing on another person’s territory, or send advertising to a region where your organization still does not offer any kind of service.

Age

Anyone of any age can access the Internet today. Which means you can send an email to a college student, a retiree, or even a small child. Segment by age is very useful to eliminate those people who are not among your target audience or to adjust the type of message you want to convey.

Gender

Just as you communicate differently with a retiree than with a college student, you can also adjust your words and offers according to the gender of your recipients. If you hаvе a wide rаngе of products, уоu can ѕеgmеnt уоur list in thіѕ wау аnd reinforce it with other demographic аnd рѕусhоgrарhіс details аѕ wеll.

Type of organization

Are your customers franchises? Non-profit organizations? E-commerce? SMEs? All of them have different needs, and as such, the contents of your emails must be different.

Industry

If you are selling your products or services to other businesses, these may belong to different industries. Knowing the industry of your potential clients will allow you to add another level of personalization to your email marketing campaigns.

Frequency of purchase

Segment your email list based on how often someone makes a purchase. Not only can you try to increase this frequency, but you can also reward frequent buyers with an invitation to your loyalty program.

Customers who refer other customers

Consider creating a segment on your email list with customers who repeatedly refer other customers to your business. These are the main defenders of your brand and should receive emails with information about loyalty programs, discounts for referring a friend, and even samples of new products on which you want to receive feedback.

All these segmentation options have a common goal, to adapt your messages according to the type of target customer you want to reach. This way your email marketing campaigns will be much more effective, and your effort will have been worth it.

Episode 3 Website Development

 

How to Create and Brand Your Website to Be a Million Dollar Funnel Machine

There are a lot of ways to create a million dollar website. Many people are reportedly eBay millionaires. Majority of them make a full time living. Creating a website like Facebook or Pinterest make you a billionaire. Read on to know how exactly to create a million dollar website, so it’s actually a highly converting funnel.

eCommerce websites, however, don’t take time, effort or even skill set, unlike the complexity of brick or mortar businesses; they are limited only by your imagination. Also, online tools facilitate turning an eCommerce site into an income producing asset easily.

The instructions of Mind Map:

  • The left side shows everything that you need to set up.
  • The right side shows every available marketing method. All the things listed on the left side must be done, but just a handful of the right side marketing methods may be sufficient.

Niche and keyword research

  • This has to be something highly attractive, or something that solves a pain or problem.
  • Needs, however, do not sell as expected, unless you are Walmart.
  • It needs to be something in demand. Riding waves is easier than creating them.
  • Pro Tip – You can make use of SEMRush.com for keyword research. If you are willing to make a lot of money, search for products with over 10,000 searches per month.
  • Thereafter, make use of DomainHole when you are done researching, to see what cool URL ideas are available.

“Under the Hood Stuff”

  • Purchase a basic hosting package from a Hosting website. There are tons of them out there; search for “hosting websites” on Google, check a couple of them out and pick any one of your choice. Tip – Make sure you pick one that has a lot of tools and easy execution of SSL certificates.
  • Create your website using WordPress. It’s very easy to use for newbies, and it has a lot of wonderful widgets, plugins, as well as functionality available.

There are tons of CRM Options

You need a way to manage your contacts, send emails to them, give them a call, and send or refund orders, and so on. With these 3 options we are going to show you, you can pick any depending on your budget.

The first Option:

  • CRM Limelightcrm. This costs $800/month.
  • Auto-responder iContact or Aweber or MailChimp (price differs depending on the size of list).
  • Affiliate software HasOffers.com costs $297 per month plus.

The second Option:

Infusionsoft complete solution – This includes a shopping cart, affiliate program, as well as email marketing. A lot of people love it and use it for their website. However, it’s nicknamed “Confusionsoft” for a reason. You have to be ready to spend money on a developer to dial it in for you. It costs $300 per month, pretty reasonable, isn’t it?

The third Option:

  • Make use of WordPress Plugins for shopping cart.
  • iContact, Aweber or MailChimp for email.
  • And finally, WordPress Plugins for affiliate management.

Other tips include:

Designing a sales funnel

In reality, sales is a process, and often the same sales funnel that works just fine offline is going to work online too, so one easy way to create a sales funnel online is to ask yourself how the product would be sold offline. Asking yourself the following questions is essential:

  • What problem does your product solve?
  • Does your product solve any problem?
  • Are people searching for your product?
  • Does your product offer any benefit at all?
  • What questions and concerns have to be answered and overcome before a person buys?
  • Before someone purchases your product, what questions and concerns have to be answered and overcome?
  • How exactly does your product compare to the competition? Perhaps, in quality? In price? In upgrades or add-ons?

If you are able to answer those questions, then you will certainly improve your sales funnel, sell more stuff and make more a huge amount of money.

Website Design

Website design can be done inexpensively, as there are many website designers out there. When you have finally found a graphic designer to help you with your website design, you need to find example websites to show him. Besides, he’s a human, and he can’t read minds. The more you show him, the higher the odds of success. In addition, describe your niche or market to the graphic designer. If 80% of your buyers are women, your website should look different than if 80% are men. Provide a budget and deadline for the work; don’t leave it open-ended. $500 goes a long way nowadays.