Episode 9: Content Creation

Why Content Creation is King, Traffic is Queen and Your Audience is God

Content is the most important thing on a website, it is undoubtedly the “hook” that attracts visitors to it, and that thanks to the qualification obtained by that content that you offer, and if it is considered “Quality Content” in that same degree those visitors will perceive and qualify your products or services as “Quality Products or Services”. Having important traffic on your website is essential since it means that you will be receiving a large number of visits from the search results of users. Generating more traffic to a website is one of the key objectives for all online marketing professionals.

Audience, on the other hand, is a demographic and behavioral cut of a group of people that the company chooses as future clients of your product or service. It is for them that marketing actions will be focused. With some specific variations in certain cases, the idea of ​​the target audience is similar to the one referred to by terms such as target, target market or target market.

Why content is king

It is the best way to connect with your consumers

The constant creation of content allows you to generate engagement with your consumers, who will know that you are giving them new things every day. In addition, a web page that has not been updated in a long time causes a terrible impression, so it is a win-win situation because as you create valuable content, you will have the opportunity to update your website (or your blog section) and always have cool things to show.

This is how people find you

If you want to be well positioned in search engines, content is your friend. There are several parameters that Google uses to decide how relevant you are in certain searches, and increasingly the content is a vital factor to improve your ranking. The original content and quality allows you to generate good search engine positioning, which is also a sustainable positioning over time. In fact, the higher the quality of your content, organically you will get a better ranking (Google, Bing, Alexa, etc.) because more people will visit you or refer to your content from their websites, blogs or social networks.

Gives meaning to your email marketing strategy

It may seem obvious, but we will say it anyway: without good content, doing an e-mail marketing campaign is uphill. Nobody wants to receive an e-mail in their email saying: “Buy, buy, buy!”, But if that e-mail says: “Look at all these nice and useful things for your life. Ah! By the way, we also have this product that goes with your lifestyle; maybe you want it “, then it is much more possible that there are clicks to your website, and that there are conversions.

Why traffic is queen

The most important point about website traffic is that the greater the number of web visitors, the better is the chance of making sales. As more and more people visit your website, there are chances of converting your promotional efforts into actual sales made. Another important point is that even if the sales are not made with the first visit of any particular web visitor your website gets, you can expect future sales. Future sales are dependent on the number of visits you get today. Also, you can collect information about the visitors of your website and as a result can launch a comprehensive email marketing campaign afterward. If your website gets lots of traffic, you can earn a lot by placing the links of the other websites on your website. This is another important way of making money through website traffic generation.

Why audience is god

What’s more important, traffic or conversions? If уоu send me 50k реорlе frоm a сlаѕѕіс tractor rераіr wеbѕіtе and 500 frоm a рrоmіnеnt mаrkеtіng ѕіtе, which оnе іѕ gоіng to bе bеttеr fоr mу buѕіnеѕѕ? Unless уоu’rе іn the раgеvіеw buѕіnеѕѕ, whаt you ѕhоuld fіrѕt and fоrеmоѕt саrе аbоut іѕ соnvеrѕіоnѕ. Conversions take place when targeted traffic meets relevant offer. It all starts with knowing who is your audience and what they need or want.

If уоu wаnt tо іnсrеаѕе соnvеrѕіоnѕ, уоu hаvе tо fіgurе оut whо еxасtlу is your primary audience, whаt they want, what matters tо them аnd whаt are thе sources оf frісtіоn fоr them. If you say your audience is “pretty much everybody” or “anyone interested in my services,” you don’t have much of a chance to boost conversions.

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