Sales Funnels

Sales Funnels

Sales Funnels are the core of marketing online. Your website is the bridge between your brand and your customers. The sales funnel is what connects your website to your customers. It is the highway system. Funnels are complex or super simple. They are built for specific purposes. We breakdown funnels in every episode.

If you are looking for sales funnels talk and just common wow effects then you are not in the right place. We break down how to use a funnel for messaging your customer and putting your solutions in front of them.

We focus on how to consistently get results with your messaging and copy in your funnels.

Marketing funnels are fun but they are also highly contagious. When you catch the bug… You will be a funnel junkie just like us.

Sales funnels online seem to only want to sell you the ‘latest funnel building” magical potion. We get that. We made this site and podcast just to showcase how to be effective with your funnels without going broke.

We thrive off of feedback so please message us, comment, and subscribe!

Episode 10: Bulk Content Creation

How to Create Massive Amounts of Content 10x Faster So You can Focus on Marketing

It is not uncommon to see on the internet corporate blogs that are no longer powered for months. In question, most often: the lack of time. Creating content is indeed a particularly time-consuming task: you have to find an article subject, research the issue, write the content, find an illustration, optimize it for SEO, and put it online. Cumulative, all these steps easily take several hours and make the creation of content very tedious. To make your site live and attract audiences, you need to create content. How can you create more content simply and effectively, and still focus on marketing you say? Nothing simpler, here’s how to do so.

Have a list of topics always ready and available

Knowing what to write is a recurring problem for anyone who feeds a business blog. Often, we swarm of ideas the first months, but over time, it seems to have gone around the subject, and we find ourselves faced with a big failure of inspiration. Having a list of blog post topics at your fingertips means you do not have to worry about unnecessary questions and start writing immediately after you’ve decided: just pick an article idea from the list to get started. If you operate with editorial planning, this list will also allow you to feed it very easily. Just put a date in front of each idea to know what to write and when. By evacuating these two questions, you will then be much more effective.

Find out what to say in your article

Finding an article topic is a good start, but knowing what to say on this topic is another problem! Do you not have time to dig your head? Here are two ideas that will allow you to write an article plan and identify smart things to say about a topic at great V speed. The simplest solution is to have others work for you by asking your question on an expert forum. If you choose one that has a lot of active members in a few hours, you should get some tips for writing your article. This method is, however, to use in moderation (or with many different nicks!) To avoid being spotted by other members. It works particularly well in American forums, where the experts themselves are often asked to be questioned to show that they are pros.

Optimize the drafting process

Well, at this point you have an article topic and things to talk about. All you have to do is tap on your computer keyboard to see your article take shape. Again, some simple tips will save you time. In addition, make use of content templates. It’s difficult to write content when you do not know what its final version should look like. This is why it is important to draft upstream a precise editorial charter, which frames the process and even includes, if possible, content templates to use for your blog. For example, you can juggle 2 or 3 templates that correspond to different article formats (lists, “How to,” etc.) and guide your approach.

Fine-tune the content after writing

Did you put the endpoint on your first throw? Perfect! You will now be able to refine everything in efficient mode, that is to say:

Reworking the form

No need to write Moliere, the key is to make you understand. Moreover, a simple and casual tone is easier and more pleasant to read than a doctoral tone. During the proofreading of your article, you can be satisfied with:

  • Correct slightly flawed formulations and spelling mistakes,
  • Find synonyms to avoid possible repetitions (think to use Google).
  • It should not take you more than 5 minutes for short articles, a maximum of fifteen for long ones.

Check out some other episodes too:

  • https://marketingfunnelbreakdown.com/podcast/episode-6-lead-capture-software/
  • https://marketingfunnelbreakdown.com/podcast/1toolforbusinessgrowth/
  • https://marketingfunnelbreakdown.com/about-us/

Episode 9: Content Creation

Why Content Creation is King, Traffic is Queen and Your Audience is God

Content is the most important thing on a website, it is undoubtedly the “hook” that attracts visitors to it, and that thanks to the qualification obtained by that content that you offer, and if it is considered “Quality Content” in that same degree those visitors will perceive and qualify your products or services as “Quality Products or Services”. Having important traffic on your website is essential since it means that you will be receiving a large number of visits from the search results of users. Generating more traffic to a website is one of the key objectives for all online marketing professionals.

Audience, on the other hand, is a demographic and behavioral cut of a group of people that the company chooses as future clients of your product or service. It is for them that marketing actions will be focused. With some specific variations in certain cases, the idea of ​​the target audience is similar to the one referred to by terms such as target, target market or target market.

Why content is king

It is the best way to connect with your consumers

The constant creation of content allows you to generate engagement with your consumers, who will know that you are giving them new things every day. In addition, a web page that has not been updated in a long time causes a terrible impression, so it is a win-win situation because as you create valuable content, you will have the opportunity to update your website (or your blog section) and always have cool things to show.

This is how people find you

If you want to be well positioned in search engines, content is your friend. There are several parameters that Google uses to decide how relevant you are in certain searches, and increasingly the content is a vital factor to improve your ranking. The original content and quality allows you to generate good search engine positioning, which is also a sustainable positioning over time. In fact, the higher the quality of your content, organically you will get a better ranking (Google, Bing, Alexa, etc.) because more people will visit you or refer to your content from their websites, blogs or social networks.

Gives meaning to your email marketing strategy

It may seem obvious, but we will say it anyway: without good content, doing an e-mail marketing campaign is uphill. Nobody wants to receive an e-mail in their email saying: “Buy, buy, buy!”, But if that e-mail says: “Look at all these nice and useful things for your life. Ah! By the way, we also have this product that goes with your lifestyle; maybe you want it “, then it is much more possible that there are clicks to your website, and that there are conversions.

Why traffic is queen

The most important point about website traffic is that the greater the number of web visitors, the better is the chance of making sales. As more and more people visit your website, there are chances of converting your promotional efforts into actual sales made. Another important point is that even if the sales are not made with the first visit of any particular web visitor your website gets, you can expect future sales. Future sales are dependent on the number of visits you get today. Also, you can collect information about the visitors of your website and as a result can launch a comprehensive email marketing campaign afterward. If your website gets lots of traffic, you can earn a lot by placing the links of the other websites on your website. This is another important way of making money through website traffic generation.

Why audience is god

What’s more important, traffic or conversions? If уоu send me 50k реорlе frоm a сlаѕѕіс tractor rераіr wеbѕіtе and 500 frоm a рrоmіnеnt mаrkеtіng ѕіtе, which оnе іѕ gоіng to bе bеttеr fоr mу buѕіnеѕѕ? Unless уоu’rе іn the раgеvіеw buѕіnеѕѕ, whаt you ѕhоuld fіrѕt and fоrеmоѕt саrе аbоut іѕ соnvеrѕіоnѕ. Conversions take place when targeted traffic meets relevant offer. It all starts with knowing who is your audience and what they need or want.

If уоu wаnt tо іnсrеаѕе соnvеrѕіоnѕ, уоu hаvе tо fіgurе оut whо еxасtlу is your primary audience, whаt they want, what matters tо them аnd whаt are thе sources оf frісtіоn fоr them. If you say your audience is “pretty much everybody” or “anyone interested in my services,” you don’t have much of a chance to boost conversions.

Episode 8: Email Marketing Nurture

Why Email Marketing is the Most Valuable Tool in Your Business and how to Segment and Sequence Your List to Create Massive Community Engagement

The email marketing is no longer the unknown and complex concept aimed at large qualified companies. Email marketing is, today, the main jewel in the crown of current Digital Marketing campaigns; large, medium, small businesses, online stores, blogs, forums. Much of the success that the projects or businesses reap annually is based on an optimal mailing campaign. The email marketing is a digital marketing strategy aimed at sending emails to users, customers and suppliers translating them relevant information, offers, discounts, ideas, etc.

Why via Email? Because despite the progress of technologies, emails are read and consulted by millions of users every day. As simple and complex as making an attractive subject, it is enough for the user to read your email and with it the information you want to offer. The main factors that you promote when developing a proper email marketing campaign are the following:

  • Customer relationship. The relationship with users improves, strengthening the links generating trust and visibility of our brand.
  • Loyalty and Monitoring. The periodic updated and useful information contributes, with the passage of time, the loyalty of your brand adding subscribers and potential clients.
  • The presence of your brand, services, products, is present at all times, making you a real option for the user.

Email marketing has everything, not only is it economical, but it is also very effective. It is much more effective than social networks. Therefore, it is the best tool since it provides a very high ROI. Do not forget that for this, you must have a good strategy well defined. You must try to open the vast majority of your mail, which is why it is so important to have your database worked on, keep it up to date, make periodic cleanings and get to know your users as much as possible. Quality is much more important than quantity, do not forget it.

How to Segment Your list to Create Massive Community Engagement

Surely you’ve heard about segmenting your subscriber list is vital to your email marketing strategy. The question is: How do you segment your list? Below are ways to do so:

Geography

Knowing where your contacts live can be very powerful information. For example, if your business is a physical store, it does not make much sense to send offers to people who do not reside in your city. Or if you have a franchise, it is better to segment your lists by zip code. This way, you will make sure that you are not trespassing on another person’s territory, or send advertising to a region where your organization still does not offer any kind of service.

Age

Anyone of any age can access the Internet today. Which means you can send an email to a college student, a retiree, or even a small child. Segment by age is very useful to eliminate those people who are not among your target audience or to adjust the type of message you want to convey.

Gender

Just as you communicate differently with a retiree than with a college student, you can also adjust your words and offers according to the gender of your recipients. If you hаvе a wide rаngе of products, уоu can ѕеgmеnt уоur list in thіѕ wау аnd reinforce it with other demographic аnd рѕусhоgrарhіс details аѕ wеll.

Type of organization

Are your customers franchises? Non-profit organizations? E-commerce? SMEs? All of them have different needs, and as such, the contents of your emails must be different.

Industry

If you are selling your products or services to other businesses, these may belong to different industries. Knowing the industry of your potential clients will allow you to add another level of personalization to your email marketing campaigns.

Frequency of purchase

Segment your email list based on how often someone makes a purchase. Not only can you try to increase this frequency, but you can also reward frequent buyers with an invitation to your loyalty program.

Customers who refer other customers

Consider creating a segment on your email list with customers who repeatedly refer other customers to your business. These are the main defenders of your brand and should receive emails with information about loyalty programs, discounts for referring a friend, and even samples of new products on which you want to receive feedback.

All these segmentation options have a common goal, to adapt your messages according to the type of target customer you want to reach. This way your email marketing campaigns will be much more effective, and your effort will have been worth it.

Episode 5: Lead Capture

How to Set Up Your Funnel & Website for 10x More Conversions Online

There are a few key things to consider when creating a lead capture page. You shouldn’t use your company or yourself when creating a lead capture page. It is created for you to collect information that builds your list. You want to capture their phone number, email, and name so that the information is added to your autoresponder list. If you’re not using an autoresponder, you need to get one because you an autoresponder helps your business in numerous ways. Everyone should use one to maximize his or her conversion rate. That’s a whole other article in itself.

Always keep in mind when creating a lead capture page that you are providing a solution to your visitor’s problem. You want to write your lead capture from your visitor’s perspective. Ask yourself, “If I saw this, would I offer up my info for what’s inside?” Remember, they are looking for a solution to their problem. They need to know that by providing their information they will receive your solution. There are 5 components to every impressive lead capture page. They have been tried and tested and provide your best chance at getting the lead.

Pre-Headline

Start your lead capture page with a question that is in direct line with the actual headline. This is an effective way to grab your visitor’s attention.

Headline

The headline is what keeps your visitor on the page by creating curiosity. It is very important to have something appealing. It doesn’t have to be long. You just want to present a problem to them that you have a solution for. Remember, they get that solution when they opt-in to your lead capture page. Usually, the famous “How to” is always a splendid way to start your headline. Your visitor will know exactly what they will get from filling out the form.

Example:

“You’re About To Learn “How To”…” (Tell them exactly what they are going to get… people need direction)

Body (this is used if you are creating a longer lead capture page)

It basically summarizes what some, not all, of the things they will receive on the other side of the lead capture page. It lets them know the benefits they will receive for providing their information to you.

Example:

Inside you will learn…

  • Benefit 1
  • Benefit 2
  • How to use “Benefit 3?
  • How to use “Benefit 4?

You want your body to look nice and clean. Use a slighter font, then your headline and put the benefits in a bulleted form. You don’t want to steal attention away from the main headline. Keep it simple.

Capture Form (Opt-in Box)

Remind your visitors of the benefits they will receive from you after they fill out the capture form. It is an absolute must to ask for a valid email address and first name. Asking for too much information, like phone number or address, will lead to a lower conversion rate. Notify them that they need to use a valid email address because that is where their information will be sent.

Call to Action

The call to action should lure the reader to take direct action, such as requesting additional information. Use something catchy like “Get FREE Instant Access” or “Yes! I Want The FREE Secrets Now!” It is of utmost importance to have a strong call to action. The visitor needs to make an immediate decision. Make it simple and direct. Tell them what to do to receive what you are offering.

Example:

By simply filling your name and email address into this form, you will get Immediate Access to… XYZ.

A privacy statement should be at the end of your lead capture page. You want to let the person know that they are not going to be spammed and that their personal information will not be sold or rented. This allows you to build trust while also presenting your professionalism.

You now have the tools to create an explosive lead capture page. Apply this knowledge to get dynamic results for capturing your visitor’s information. This will allow you to brand yourself as a leader by providing them with valuable information until they buy from you.

Join Our Action Taker’s Only List to Get our Inside Scoop & Lead Conversion Templates

Check Out Some other cool episodes!

Episode 7: Email Marketing Set Up

Episode 3 Website Development

 

How to Create and Brand Your Website to Be a Million Dollar Funnel Machine

There are a lot of ways to create a million dollar website. Many people are reportedly eBay millionaires. Majority of them make a full time living. Creating a website like Facebook or Pinterest make you a billionaire. Read on to know how exactly to create a million dollar website, so it’s actually a highly converting funnel.

eCommerce websites, however, don’t take time, effort or even skill set, unlike the complexity of brick or mortar businesses; they are limited only by your imagination. Also, online tools facilitate turning an eCommerce site into an income producing asset easily.

The instructions of Mind Map:

  • The left side shows everything that you need to set up.
  • The right side shows every available marketing method. All the things listed on the left side must be done, but just a handful of the right side marketing methods may be sufficient.

Niche and keyword research

  • This has to be something highly attractive, or something that solves a pain or problem.
  • Needs, however, do not sell as expected, unless you are Walmart.
  • It needs to be something in demand. Riding waves is easier than creating them.
  • Pro Tip – You can make use of SEMRush.com for keyword research. If you are willing to make a lot of money, search for products with over 10,000 searches per month.
  • Thereafter, make use of DomainHole when you are done researching, to see what cool URL ideas are available.

“Under the Hood Stuff”

  • Purchase a basic hosting package from a Hosting website. There are tons of them out there; search for “hosting websites” on Google, check a couple of them out and pick any one of your choice. Tip – Make sure you pick one that has a lot of tools and easy execution of SSL certificates.
  • Create your website using WordPress. It’s very easy to use for newbies, and it has a lot of wonderful widgets, plugins, as well as functionality available.

There are tons of CRM Options

You need a way to manage your contacts, send emails to them, give them a call, and send or refund orders, and so on. With these 3 options we are going to show you, you can pick any depending on your budget.

The first Option:

  • CRM Limelightcrm. This costs $800/month.
  • Auto-responder iContact or Aweber or MailChimp (price differs depending on the size of list).
  • Affiliate software HasOffers.com costs $297 per month plus.

The second Option:

Infusionsoft complete solution – This includes a shopping cart, affiliate program, as well as email marketing. A lot of people love it and use it for their website. However, it’s nicknamed “Confusionsoft” for a reason. You have to be ready to spend money on a developer to dial it in for you. It costs $300 per month, pretty reasonable, isn’t it?

The third Option:

  • Make use of WordPress Plugins for shopping cart.
  • iContact, Aweber or MailChimp for email.
  • And finally, WordPress Plugins for affiliate management.

Other tips include:

Designing a sales funnel

In reality, sales is a process, and often the same sales funnel that works just fine offline is going to work online too, so one easy way to create a sales funnel online is to ask yourself how the product would be sold offline. Asking yourself the following questions is essential:

  • What problem does your product solve?
  • Does your product solve any problem?
  • Are people searching for your product?
  • Does your product offer any benefit at all?
  • What questions and concerns have to be answered and overcome before a person buys?
  • Before someone purchases your product, what questions and concerns have to be answered and overcome?
  • How exactly does your product compare to the competition? Perhaps, in quality? In price? In upgrades or add-ons?

If you are able to answer those questions, then you will certainly improve your sales funnel, sell more stuff and make more a huge amount of money.

Website Design

Website design can be done inexpensively, as there are many website designers out there. When you have finally found a graphic designer to help you with your website design, you need to find example websites to show him. Besides, he’s a human, and he can’t read minds. The more you show him, the higher the odds of success. In addition, describe your niche or market to the graphic designer. If 80% of your buyers are women, your website should look different than if 80% are men. Provide a budget and deadline for the work; don’t leave it open-ended. $500 goes a long way nowadays.

Episode 2: The #1 Tool for business that Will Change Your Life FOR GOOD.

Episode 2: The #1 Tool that will change your online business and your life FOR GOOD.  Words Sell, People Relate, Stories Convert.

This #1 tool for business growth has changed our businesses and that of our clients to help them generate massive traffic with MUCH LESS STRESS. This step in the business development process is often skipped and it’s literally THE MOST IMPORTANT STEP when starting a business, creating a new product, program or service.

Get the inside scoop on how to hit a perfectly targeted audience to serve their needs best and sell more of your products & services!

Bringing your online business to reality can be a real challenge, but thanks to free tools, many tasks that are faced every day have been simplified, and part of the challenges of the entrepreneur can be made more easily. There are hundreds of free tools that facilitate the management of an online business; it is only a matter of knowing your needs and finding applications that help you cover them, but above all that helps boost the productivity of your online business. In the following article, we analyze free tools that will help you optimize time and effort. They will also make you feel that you are in control of your digital brand and your perfect audience. Come on and take note!

Pamela

Another recording option for online businesses. It is an audio and video recording program for Skype adapted for Windows 7, 8 and 10. The free version allows you to manage and record conversations for up to 15 minutes, recording chats, as well as using a local answering machine. It is very well valued!

Powtoon

Nowadays, the video format can attract many customers in a certain niche market to an online business. With this application, you can create videos and animated presentations for websites, for product demos, for explanations, or also to make social videos. Today more than ever, video is a format with a lot of hitches, so the opportunity that this tool offers to boost sales or promotions is enormous.

Canva

The easiest way to learn how to design. It was the first application to create amazing visual designs designed for entrepreneurs and small online businesses. Its templates include book covers, flyers, banners, presentations, personal cards, gift certificates, posters, infographics, magazine covers, social media graphics, CD covers, and more. You can add elements, edit texts, use custom dimensions, etc.

Easely

Knowing the weight that visual elements have for an online business, it would be a sin not to use this sensational tool that allows you to create infographics with thousands of templates and objects to personalize and share your ideas. It has a very intuitive interface, and therefore, it is very easy to create designs by dragging the different elements.

Tomato Timer

A great tool to manage time and increase productivity. It is about maintaining the highest degree of concentration to achieve a number of tasks in a time limit. The method consists of working for 25 minutes without distractions (1 Pomodoro) and once finished; you will have 5 minutes to rest. After 4 podomoros (100 minutes), you will have 15 minutes of relaxation to walk, drink water, etc.

Todoist

A list of things to do synchronized in real time in the cloud, this way you can have access to all the updated tasks from any device or computer. You can create different projects such as personnel, purchases, work, messages and movies to see and include filters such as priority level and expiration date. It has applications for iOS and Android.

Sharedcount

With this application, you can know the number of times a URL has been shared on the main social networks like Facebook, Linkedin, Pinterest and Gooogle +. In this way, an online business can obtain important metrics related to the degree of engagement. Twitter stopped sharing the data with SharedCount last November, but even so, it shows a very useful dashboard of Facebook likes, Facebook Shares, Facebook Comments, and the total shared posts.

Check Out More Episodes!

  • https://marketingfunnelbreakdown.com/podcast/websites/episode-3-website-development/
  • https://marketingfunnelbreakdown.com/podcast/websites/episode-one-website-optimization/
  • https://marketingfunnelbreakdown.com/podcast/episode-6-lead-capture-software/