Lead Generation

Episode 7: Email Marketing Set Up

Create a Highly Converting Email Marketing Sequence!

Wеlсоmе еmаіlѕ аrе асtіvаtеd еmаіlѕ thаt ѕеrvе tо іnfоrm nеw uѕеrѕ аbоut уоur ѕubѕсrірtіоn. Fіll оut thе ѕubѕсrірtіоn fоrm оn уоur wеbѕіtе, hоmераgе оr Facebook раgе, асtіng аѕ a trіggеr. Aftеr thаt, thе wеlсоmе еmаіl іѕ ѕеnt to thе еmаіl оf thе nеw ѕubѕсrіbеr. Mоѕt соmраnіеѕ use wеlсоmе еmаіlѕ tо сrеаtе a роѕіtіvе іmрrеѕѕіоn оf уоur brаnd аnd gеnеrаtе a rеlаtіоnѕhір wіth thе new сuѕtоmеr. These emails may contain the following information:

  • A guide to use the features of the product/service.
  • An offer of special bonuses for new subscribers to encourage the first purchase.
  • Establish the expectations of the email campaign of the company.
  • A possibility to establish preferences for the frequency of email and the types of content that subscribers wish to receive.
  • An invitation to join the social networking pages of the company.
  • A call to action that leads directly to the e-commerce/blog.
  • Some information for new subscribers, within the scope of activity of the company that you may find useful.

Therefore, when new contacts subscribe to your list, you want to welcome them to the group with an email. So, a welcome email is the first friendly exchange between your company and a new subscriber. Set the tone for future communications and encourage new members to get involved with your business, that’s the importance.

All mаrkеtіng еxреrtѕ recommend nоt оnlу ѕеndіng wеlсоmе еmаіlѕ, but аlѕо mаkіng thе best uѕе оf thеm аnd сrеаtіng a perfect first brаnd еxреrіеnсе. Wеlсоmе еmаіlѕ аrе аn іmроrtаnt раrt оf thе ѕtrаtеgу tо increase сuѕtоmеr lоуаltу іn еmаіl mаrkеtіng саmраіgnѕ.

To help you create an effective welcome email, we leave you what would be the structure of a good one that connects with subscribers from the first moment.

Welcome note

Welcome emails should begin with a warm introduction that reflects the personality of your company. For example, you can present an excellent introductory message thanking new subscribers for making the company part of their graduation day, if that is the case. You can write something simple like, “Welcome to our email list” or “Thank you for signing up to receive our emails.” There is no right or wrong way to welcome new guests; make sure it is conversational and adapts to the voice of your company.

Advantages of your email list

After giving a welcome note, it continues to reinforce a subscriber’s decision to subscribe to your emails. An easy way to do this is to offer a quick “list of advantages,” which tells subscribers why joining your email list was a great idea. For example, you can do an excellent job explaining the benefits of registering in your emails, showing the subscription benefits in digestible cartoons.

Discount

By offering a discount or some gift, you create goodwill between your company and your new subscribers. So, after offering the advantages of subscribing to your list, you can tempt them to make purchases.

Clear CTA

Each welcome email should have a clear call to action. Thе соlоr muѕt dіѕtіnguіѕh the CTA, bесаuѕе thе buttоn, іnѕtеаd of hуреrlіnkеd tеxt, mаkеѕ іt рrеvаlеnt. Alѕо, уоu must соnvеу urgеnсу. Thе wоrdѕ “Buу nоw” іnѕріrе rесіріеntѕ tо асt іmmеdіаtеlу.

Eye-catching images of the product or service

When you welcome your new contacts, it is good to put your product or service in front and the center. After all, your new subscriber asked you to know more about your business or product when you subscribe. Give them what they want. Use images to show your products in the most striking way possible as part of the structure of your welcome email.

If it’s a service-based business or a non-profit organization, try to use attractive images or evoke emotions that relate to your business. Highlight a successful and happy customer; include a photo of your team or volunteers (Who does not like a warm welcome?). Show before and after images, or use clean, flat, simple and complementary color graphics.

Conclusion

The perfect welcome email does not exist, but it is important to start your new relationship with the client immediately, expressing your sincere gratitude. Then, consider some of the above formulas to increase engagement as you develop the relationship. That way, you will you able to generate new leads. However, remember that new user relationships often start with a professional homepage that excited them with their offer or brand in the first place.

 

Episode 6: Lead Capture Software

How to Maximize Your Lead Capture & Make Money on AutoPilot

A lead capture page is designed to collect a prospect name and email address by offering them something of value such as a newsletter or something they desire. It is basically a website that does not sell a product but only provides a brief message or video that is to the point with an information box for people to enter their name and email address.

They are very popular with affiliate marketers, lead generation websites who desire a collection of leads of a specific niche. The site sends the data to an Auto Responder where the emails get stored in a database for future use. The pages are simple forms on the internet and are easy to make. There are no specific rules on how they should look like or how long they should be as long as they get the job done.

Capturing massive lead traffic for your business

In theory, business is a simple thing. You create a product or service, let people know about it, take orders and count the money. Of course, in the real world, it isn’t quite that easy. The advent of the Internet and e-commerce has greatly widened the potential universe of customers – people from all over the world can now learn about and purchase your goods. But the tricky part is getting leads – qualified people or companies that are ready to buy – and convert them from leads into sales.

Fortunately, the same technologies that allow you to be online in the first place work to your favor in your search for leads. To begin with, you must have a product or service a lot of people will find valuable. This could be as simple as desktop wallpaper, an informative white paper on your industry, or a discount coupon. These things cost you little or nothing to create but have value to some portion of your audience. Once you have your content, you must establish an easy-to-find webpage to host them on and seed it with keywords that will show up at the top of web searches and bring the curious to your page.

Now that the potential lead is on your page, what’s next? That’s simple. Before they can download or order the free item, they must give you their contact information. Any webpage designer can create an easy to fill out a form that embeds in the webpage. The form is the key. You use it to collect lead information, so it should be very carefully tailored to capture all the details your sales staff needs to close sales. Name, address, e-mail address and cell phone number are the first things that come to mind, plus a few qualifying questions that narrow down their wants and needs. They can’t get at your free content until they fill out the form, so you should make it as simple and short as is consistent with your information gathering needs. They fill it out, click, and are done.

Now you have an ever-growing database of qualified leads, people who have expressed direct interest in your products and who have told you how to get in touch with them. With this in hand, your salespeople should be able to make contact, schedule appointments or take orders, and keep your business humming. You can use this simple technique as many times as you need to, for any number of product lines. It’s fast, easy and works every time.

Learn More About How to Dominate Your Online Business!

  • https://marketingfunnelbreakdown.com/about-us/
  • https://marketingfunnelbreakdown.com/podcast/sales-funnels/episode-5-lead-capture/

Episode 5: Lead Capture

How to Set Up Your Funnel & Website for 10x More Conversions Online

There are a few key things to consider when creating a lead capture page. You shouldn’t use your company or yourself when creating a lead capture page. It is created for you to collect information that builds your list. You want to capture their phone number, email, and name so that the information is added to your autoresponder list. If you’re not using an autoresponder, you need to get one because you an autoresponder helps your business in numerous ways. Everyone should use one to maximize his or her conversion rate. That’s a whole other article in itself.

Always keep in mind when creating a lead capture page that you are providing a solution to your visitor’s problem. You want to write your lead capture from your visitor’s perspective. Ask yourself, “If I saw this, would I offer up my info for what’s inside?” Remember, they are looking for a solution to their problem. They need to know that by providing their information they will receive your solution. There are 5 components to every impressive lead capture page. They have been tried and tested and provide your best chance at getting the lead.

Pre-Headline

Start your lead capture page with a question that is in direct line with the actual headline. This is an effective way to grab your visitor’s attention.

Headline

The headline is what keeps your visitor on the page by creating curiosity. It is very important to have something appealing. It doesn’t have to be long. You just want to present a problem to them that you have a solution for. Remember, they get that solution when they opt-in to your lead capture page. Usually, the famous “How to” is always a splendid way to start your headline. Your visitor will know exactly what they will get from filling out the form.

Example:

“You’re About To Learn “How To”…” (Tell them exactly what they are going to get… people need direction)

Body (this is used if you are creating a longer lead capture page)

It basically summarizes what some, not all, of the things they will receive on the other side of the lead capture page. It lets them know the benefits they will receive for providing their information to you.

Example:

Inside you will learn…

  • Benefit 1
  • Benefit 2
  • How to use “Benefit 3?
  • How to use “Benefit 4?

You want your body to look nice and clean. Use a slighter font, then your headline and put the benefits in a bulleted form. You don’t want to steal attention away from the main headline. Keep it simple.

Capture Form (Opt-in Box)

Remind your visitors of the benefits they will receive from you after they fill out the capture form. It is an absolute must to ask for a valid email address and first name. Asking for too much information, like phone number or address, will lead to a lower conversion rate. Notify them that they need to use a valid email address because that is where their information will be sent.

Call to Action

The call to action should lure the reader to take direct action, such as requesting additional information. Use something catchy like “Get FREE Instant Access” or “Yes! I Want The FREE Secrets Now!” It is of utmost importance to have a strong call to action. The visitor needs to make an immediate decision. Make it simple and direct. Tell them what to do to receive what you are offering.

Example:

By simply filling your name and email address into this form, you will get Immediate Access to… XYZ.

A privacy statement should be at the end of your lead capture page. You want to let the person know that they are not going to be spammed and that their personal information will not be sold or rented. This allows you to build trust while also presenting your professionalism.

You now have the tools to create an explosive lead capture page. Apply this knowledge to get dynamic results for capturing your visitor’s information. This will allow you to brand yourself as a leader by providing them with valuable information until they buy from you.

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Episode 7: Email Marketing Set Up