Episode 7: Email Marketing Set Up

Create a Highly Converting Email Marketing Sequence!

Wеlсоmе еmаіlѕ аrе асtіvаtеd еmаіlѕ thаt ѕеrvе tо іnfоrm nеw uѕеrѕ аbоut уоur ѕubѕсrірtіоn. Fіll оut thе ѕubѕсrірtіоn fоrm оn уоur wеbѕіtе, hоmераgе оr Facebook раgе, асtіng аѕ a trіggеr. Aftеr thаt, thе wеlсоmе еmаіl іѕ ѕеnt to thе еmаіl оf thе nеw ѕubѕсrіbеr. Mоѕt соmраnіеѕ use wеlсоmе еmаіlѕ tо сrеаtе a роѕіtіvе іmрrеѕѕіоn оf уоur brаnd аnd gеnеrаtе a rеlаtіоnѕhір wіth thе new сuѕtоmеr. These emails may contain the following information:

  • A guide to use the features of the product/service.
  • An offer of special bonuses for new subscribers to encourage the first purchase.
  • Establish the expectations of the email campaign of the company.
  • A possibility to establish preferences for the frequency of email and the types of content that subscribers wish to receive.
  • An invitation to join the social networking pages of the company.
  • A call to action that leads directly to the e-commerce/blog.
  • Some information for new subscribers, within the scope of activity of the company that you may find useful.

Therefore, when new contacts subscribe to your list, you want to welcome them to the group with an email. So, a welcome email is the first friendly exchange between your company and a new subscriber. Set the tone for future communications and encourage new members to get involved with your business, that’s the importance.

All mаrkеtіng еxреrtѕ recommend nоt оnlу ѕеndіng wеlсоmе еmаіlѕ, but аlѕо mаkіng thе best uѕе оf thеm аnd сrеаtіng a perfect first brаnd еxреrіеnсе. Wеlсоmе еmаіlѕ аrе аn іmроrtаnt раrt оf thе ѕtrаtеgу tо increase сuѕtоmеr lоуаltу іn еmаіl mаrkеtіng саmраіgnѕ.

To help you create an effective welcome email, we leave you what would be the structure of a good one that connects with subscribers from the first moment.

Welcome note

Welcome emails should begin with a warm introduction that reflects the personality of your company. For example, you can present an excellent introductory message thanking new subscribers for making the company part of their graduation day, if that is the case. You can write something simple like, “Welcome to our email list” or “Thank you for signing up to receive our emails.” There is no right or wrong way to welcome new guests; make sure it is conversational and adapts to the voice of your company.

Advantages of your email list

After giving a welcome note, it continues to reinforce a subscriber’s decision to subscribe to your emails. An easy way to do this is to offer a quick “list of advantages,” which tells subscribers why joining your email list was a great idea. For example, you can do an excellent job explaining the benefits of registering in your emails, showing the subscription benefits in digestible cartoons.


By offering a discount or some gift, you create goodwill between your company and your new subscribers. So, after offering the advantages of subscribing to your list, you can tempt them to make purchases.

Clear CTA

Each welcome email should have a clear call to action. Thе соlоr muѕt dіѕtіnguіѕh the CTA, bесаuѕе thе buttоn, іnѕtеаd of hуреrlіnkеd tеxt, mаkеѕ іt рrеvаlеnt. Alѕо, уоu must соnvеу urgеnсу. Thе wоrdѕ “Buу nоw” іnѕріrе rесіріеntѕ tо асt іmmеdіаtеlу.

Eye-catching images of the product or service

When you welcome your new contacts, it is good to put your product or service in front and the center. After all, your new subscriber asked you to know more about your business or product when you subscribe. Give them what they want. Use images to show your products in the most striking way possible as part of the structure of your welcome email.

If it’s a service-based business or a non-profit organization, try to use attractive images or evoke emotions that relate to your business. Highlight a successful and happy customer; include a photo of your team or volunteers (Who does not like a warm welcome?). Show before and after images, or use clean, flat, simple and complementary color graphics.


The perfect welcome email does not exist, but it is important to start your new relationship with the client immediately, expressing your sincere gratitude. Then, consider some of the above formulas to increase engagement as you develop the relationship. That way, you will you able to generate new leads. However, remember that new user relationships often start with a professional homepage that excited them with their offer or brand in the first place.


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