Content Creation

Episode 10: Bulk Content Creation

How to Create Massive Amounts of Content 10x Faster So You can Focus on Marketing

It is not uncommon to see on the internet corporate blogs that are no longer powered for months. In question, most often: the lack of time. Creating content is indeed a particularly time-consuming task: you have to find an article subject, research the issue, write the content, find an illustration, optimize it for SEO, and put it online. Cumulative, all these steps easily take several hours and make the creation of content very tedious. To make your site live and attract audiences, you need to create content. How can you create more content simply and effectively, and still focus on marketing you say? Nothing simpler, here’s how to do so.

Have a list of topics always ready and available

Knowing what to write is a recurring problem for anyone who feeds a business blog. Often, we swarm of ideas the first months, but over time, it seems to have gone around the subject, and we find ourselves faced with a big failure of inspiration. Having a list of blog post topics at your fingertips means you do not have to worry about unnecessary questions and start writing immediately after you’ve decided: just pick an article idea from the list to get started. If you operate with editorial planning, this list will also allow you to feed it very easily. Just put a date in front of each idea to know what to write and when. By evacuating these two questions, you will then be much more effective.

Find out what to say in your article

Finding an article topic is a good start, but knowing what to say on this topic is another problem! Do you not have time to dig your head? Here are two ideas that will allow you to write an article plan and identify smart things to say about a topic at great V speed. The simplest solution is to have others work for you by asking your question on an expert forum. If you choose one that has a lot of active members in a few hours, you should get some tips for writing your article. This method is, however, to use in moderation (or with many different nicks!) To avoid being spotted by other members. It works particularly well in American forums, where the experts themselves are often asked to be questioned to show that they are pros.

Optimize the drafting process

Well, at this point you have an article topic and things to talk about. All you have to do is tap on your computer keyboard to see your article take shape. Again, some simple tips will save you time. In addition, make use of content templates. It’s difficult to write content when you do not know what its final version should look like. This is why it is important to draft upstream a precise editorial charter, which frames the process and even includes, if possible, content templates to use for your blog. For example, you can juggle 2 or 3 templates that correspond to different article formats (lists, “How to,” etc.) and guide your approach.

Fine-tune the content after writing

Did you put the endpoint on your first throw? Perfect! You will now be able to refine everything in efficient mode, that is to say:

Reworking the form

No need to write Moliere, the key is to make you understand. Moreover, a simple and casual tone is easier and more pleasant to read than a doctoral tone. During the proofreading of your article, you can be satisfied with:

  • Correct slightly flawed formulations and spelling mistakes,
  • Find synonyms to avoid possible repetitions (think to use Google).
  • It should not take you more than 5 minutes for short articles, a maximum of fifteen for long ones.

Check out some other episodes too:

  • https://marketingfunnelbreakdown.com/podcast/episode-6-lead-capture-software/
  • https://marketingfunnelbreakdown.com/podcast/1toolforbusinessgrowth/
  • https://marketingfunnelbreakdown.com/about-us/

Episode 9: Content Creation

Why Content Creation is King, Traffic is Queen and Your Audience is God

Content is the most important thing on a website, it is undoubtedly the “hook” that attracts visitors to it, and that thanks to the qualification obtained by that content that you offer, and if it is considered “Quality Content” in that same degree those visitors will perceive and qualify your products or services as “Quality Products or Services”. Having important traffic on your website is essential since it means that you will be receiving a large number of visits from the search results of users. Generating more traffic to a website is one of the key objectives for all online marketing professionals.

Audience, on the other hand, is a demographic and behavioral cut of a group of people that the company chooses as future clients of your product or service. It is for them that marketing actions will be focused. With some specific variations in certain cases, the idea of ​​the target audience is similar to the one referred to by terms such as target, target market or target market.

Why content is king

It is the best way to connect with your consumers

The constant creation of content allows you to generate engagement with your consumers, who will know that you are giving them new things every day. In addition, a web page that has not been updated in a long time causes a terrible impression, so it is a win-win situation because as you create valuable content, you will have the opportunity to update your website (or your blog section) and always have cool things to show.

This is how people find you

If you want to be well positioned in search engines, content is your friend. There are several parameters that Google uses to decide how relevant you are in certain searches, and increasingly the content is a vital factor to improve your ranking. The original content and quality allows you to generate good search engine positioning, which is also a sustainable positioning over time. In fact, the higher the quality of your content, organically you will get a better ranking (Google, Bing, Alexa, etc.) because more people will visit you or refer to your content from their websites, blogs or social networks.

Gives meaning to your email marketing strategy

It may seem obvious, but we will say it anyway: without good content, doing an e-mail marketing campaign is uphill. Nobody wants to receive an e-mail in their email saying: “Buy, buy, buy!”, But if that e-mail says: “Look at all these nice and useful things for your life. Ah! By the way, we also have this product that goes with your lifestyle; maybe you want it “, then it is much more possible that there are clicks to your website, and that there are conversions.

Why traffic is queen

The most important point about website traffic is that the greater the number of web visitors, the better is the chance of making sales. As more and more people visit your website, there are chances of converting your promotional efforts into actual sales made. Another important point is that even if the sales are not made with the first visit of any particular web visitor your website gets, you can expect future sales. Future sales are dependent on the number of visits you get today. Also, you can collect information about the visitors of your website and as a result can launch a comprehensive email marketing campaign afterward. If your website gets lots of traffic, you can earn a lot by placing the links of the other websites on your website. This is another important way of making money through website traffic generation.

Why audience is god

What’s more important, traffic or conversions? If уоu send me 50k реорlе frоm a сlаѕѕіс tractor rераіr wеbѕіtе and 500 frоm a рrоmіnеnt mаrkеtіng ѕіtе, which оnе іѕ gоіng to bе bеttеr fоr mу buѕіnеѕѕ? Unless уоu’rе іn the раgеvіеw buѕіnеѕѕ, whаt you ѕhоuld fіrѕt and fоrеmоѕt саrе аbоut іѕ соnvеrѕіоnѕ. Conversions take place when targeted traffic meets relevant offer. It all starts with knowing who is your audience and what they need or want.

If уоu wаnt tо іnсrеаѕе соnvеrѕіоnѕ, уоu hаvе tо fіgurе оut whо еxасtlу is your primary audience, whаt they want, what matters tо them аnd whаt are thе sources оf frісtіоn fоr them. If you say your audience is “pretty much everybody” or “anyone interested in my services,” you don’t have much of a chance to boost conversions.

Episode 7: Email Marketing Set Up

Create a Highly Converting Email Marketing Sequence!

Wеlсоmе еmаіlѕ аrе асtіvаtеd еmаіlѕ thаt ѕеrvе tо іnfоrm nеw uѕеrѕ аbоut уоur ѕubѕсrірtіоn. Fіll оut thе ѕubѕсrірtіоn fоrm оn уоur wеbѕіtе, hоmераgе оr Facebook раgе, асtіng аѕ a trіggеr. Aftеr thаt, thе wеlсоmе еmаіl іѕ ѕеnt to thе еmаіl оf thе nеw ѕubѕсrіbеr. Mоѕt соmраnіеѕ use wеlсоmе еmаіlѕ tо сrеаtе a роѕіtіvе іmрrеѕѕіоn оf уоur brаnd аnd gеnеrаtе a rеlаtіоnѕhір wіth thе new сuѕtоmеr. These emails may contain the following information:

  • A guide to use the features of the product/service.
  • An offer of special bonuses for new subscribers to encourage the first purchase.
  • Establish the expectations of the email campaign of the company.
  • A possibility to establish preferences for the frequency of email and the types of content that subscribers wish to receive.
  • An invitation to join the social networking pages of the company.
  • A call to action that leads directly to the e-commerce/blog.
  • Some information for new subscribers, within the scope of activity of the company that you may find useful.

Therefore, when new contacts subscribe to your list, you want to welcome them to the group with an email. So, a welcome email is the first friendly exchange between your company and a new subscriber. Set the tone for future communications and encourage new members to get involved with your business, that’s the importance.

All mаrkеtіng еxреrtѕ recommend nоt оnlу ѕеndіng wеlсоmе еmаіlѕ, but аlѕо mаkіng thе best uѕе оf thеm аnd сrеаtіng a perfect first brаnd еxреrіеnсе. Wеlсоmе еmаіlѕ аrе аn іmроrtаnt раrt оf thе ѕtrаtеgу tо increase сuѕtоmеr lоуаltу іn еmаіl mаrkеtіng саmраіgnѕ.

To help you create an effective welcome email, we leave you what would be the structure of a good one that connects with subscribers from the first moment.

Welcome note

Welcome emails should begin with a warm introduction that reflects the personality of your company. For example, you can present an excellent introductory message thanking new subscribers for making the company part of their graduation day, if that is the case. You can write something simple like, “Welcome to our email list” or “Thank you for signing up to receive our emails.” There is no right or wrong way to welcome new guests; make sure it is conversational and adapts to the voice of your company.

Advantages of your email list

After giving a welcome note, it continues to reinforce a subscriber’s decision to subscribe to your emails. An easy way to do this is to offer a quick “list of advantages,” which tells subscribers why joining your email list was a great idea. For example, you can do an excellent job explaining the benefits of registering in your emails, showing the subscription benefits in digestible cartoons.

Discount

By offering a discount or some gift, you create goodwill between your company and your new subscribers. So, after offering the advantages of subscribing to your list, you can tempt them to make purchases.

Clear CTA

Each welcome email should have a clear call to action. Thе соlоr muѕt dіѕtіnguіѕh the CTA, bесаuѕе thе buttоn, іnѕtеаd of hуреrlіnkеd tеxt, mаkеѕ іt рrеvаlеnt. Alѕо, уоu must соnvеу urgеnсу. Thе wоrdѕ “Buу nоw” іnѕріrе rесіріеntѕ tо асt іmmеdіаtеlу.

Eye-catching images of the product or service

When you welcome your new contacts, it is good to put your product or service in front and the center. After all, your new subscriber asked you to know more about your business or product when you subscribe. Give them what they want. Use images to show your products in the most striking way possible as part of the structure of your welcome email.

If it’s a service-based business or a non-profit organization, try to use attractive images or evoke emotions that relate to your business. Highlight a successful and happy customer; include a photo of your team or volunteers (Who does not like a warm welcome?). Show before and after images, or use clean, flat, simple and complementary color graphics.

Conclusion

The perfect welcome email does not exist, but it is important to start your new relationship with the client immediately, expressing your sincere gratitude. Then, consider some of the above formulas to increase engagement as you develop the relationship. That way, you will you able to generate new leads. However, remember that new user relationships often start with a professional homepage that excited them with their offer or brand in the first place.