Lindsay Shearer

Episode 10: Bulk Content Creation

How to Create Massive Amounts of Content 10x Faster So You can Focus on Marketing

It is not uncommon to see on the internet corporate blogs that are no longer powered for months. In question, most often: the lack of time. Creating content is indeed a particularly time-consuming task: you have to find an article subject, research the issue, write the content, find an illustration, optimize it for SEO, and put it online. Cumulative, all these steps easily take several hours and make the creation of content very tedious. To make your site live and attract audiences, you need to create content. How can you create more content simply and effectively, and still focus on marketing you say? Nothing simpler, here’s how to do so.

Have a list of topics always ready and available

Knowing what to write is a recurring problem for anyone who feeds a business blog. Often, we swarm of ideas the first months, but over time, it seems to have gone around the subject, and we find ourselves faced with a big failure of inspiration. Having a list of blog post topics at your fingertips means you do not have to worry about unnecessary questions and start writing immediately after you’ve decided: just pick an article idea from the list to get started. If you operate with editorial planning, this list will also allow you to feed it very easily. Just put a date in front of each idea to know what to write and when. By evacuating these two questions, you will then be much more effective.

Find out what to say in your article

Finding an article topic is a good start, but knowing what to say on this topic is another problem! Do you not have time to dig your head? Here are two ideas that will allow you to write an article plan and identify smart things to say about a topic at great V speed. The simplest solution is to have others work for you by asking your question on an expert forum. If you choose one that has a lot of active members in a few hours, you should get some tips for writing your article. This method is, however, to use in moderation (or with many different nicks!) To avoid being spotted by other members. It works particularly well in American forums, where the experts themselves are often asked to be questioned to show that they are pros.

Optimize the drafting process

Well, at this point you have an article topic and things to talk about. All you have to do is tap on your computer keyboard to see your article take shape. Again, some simple tips will save you time. In addition, make use of content templates. It’s difficult to write content when you do not know what its final version should look like. This is why it is important to draft upstream a precise editorial charter, which frames the process and even includes, if possible, content templates to use for your blog. For example, you can juggle 2 or 3 templates that correspond to different article formats (lists, “How to,” etc.) and guide your approach.

Fine-tune the content after writing

Did you put the endpoint on your first throw? Perfect! You will now be able to refine everything in efficient mode, that is to say:

Reworking the form

No need to write Moliere, the key is to make you understand. Moreover, a simple and casual tone is easier and more pleasant to read than a doctoral tone. During the proofreading of your article, you can be satisfied with:

  • Correct slightly flawed formulations and spelling mistakes,
  • Find synonyms to avoid possible repetitions (think to use Google).
  • It should not take you more than 5 minutes for short articles, a maximum of fifteen for long ones.

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Episode 9: Content Creation

Why Content Creation is King, Traffic is Queen and Your Audience is God

Content is the most important thing on a website, it is undoubtedly the “hook” that attracts visitors to it, and that thanks to the qualification obtained by that content that you offer, and if it is considered “Quality Content” in that same degree those visitors will perceive and qualify your products or services as “Quality Products or Services”. Having important traffic on your website is essential since it means that you will be receiving a large number of visits from the search results of users. Generating more traffic to a website is one of the key objectives for all online marketing professionals.

Audience, on the other hand, is a demographic and behavioral cut of a group of people that the company chooses as future clients of your product or service. It is for them that marketing actions will be focused. With some specific variations in certain cases, the idea of ​​the target audience is similar to the one referred to by terms such as target, target market or target market.

Why content is king

It is the best way to connect with your consumers

The constant creation of content allows you to generate engagement with your consumers, who will know that you are giving them new things every day. In addition, a web page that has not been updated in a long time causes a terrible impression, so it is a win-win situation because as you create valuable content, you will have the opportunity to update your website (or your blog section) and always have cool things to show.

This is how people find you

If you want to be well positioned in search engines, content is your friend. There are several parameters that Google uses to decide how relevant you are in certain searches, and increasingly the content is a vital factor to improve your ranking. The original content and quality allows you to generate good search engine positioning, which is also a sustainable positioning over time. In fact, the higher the quality of your content, organically you will get a better ranking (Google, Bing, Alexa, etc.) because more people will visit you or refer to your content from their websites, blogs or social networks.

Gives meaning to your email marketing strategy

It may seem obvious, but we will say it anyway: without good content, doing an e-mail marketing campaign is uphill. Nobody wants to receive an e-mail in their email saying: “Buy, buy, buy!”, But if that e-mail says: “Look at all these nice and useful things for your life. Ah! By the way, we also have this product that goes with your lifestyle; maybe you want it “, then it is much more possible that there are clicks to your website, and that there are conversions.

Why traffic is queen

The most important point about website traffic is that the greater the number of web visitors, the better is the chance of making sales. As more and more people visit your website, there are chances of converting your promotional efforts into actual sales made. Another important point is that even if the sales are not made with the first visit of any particular web visitor your website gets, you can expect future sales. Future sales are dependent on the number of visits you get today. Also, you can collect information about the visitors of your website and as a result can launch a comprehensive email marketing campaign afterward. If your website gets lots of traffic, you can earn a lot by placing the links of the other websites on your website. This is another important way of making money through website traffic generation.

Why audience is god

What’s more important, traffic or conversions? If уоu send me 50k реорlе frоm a сlаѕѕіс tractor rераіr wеbѕіtе and 500 frоm a рrоmіnеnt mаrkеtіng ѕіtе, which оnе іѕ gоіng to bе bеttеr fоr mу buѕіnеѕѕ? Unless уоu’rе іn the раgеvіеw buѕіnеѕѕ, whаt you ѕhоuld fіrѕt and fоrеmоѕt саrе аbоut іѕ соnvеrѕіоnѕ. Conversions take place when targeted traffic meets relevant offer. It all starts with knowing who is your audience and what they need or want.

If уоu wаnt tо іnсrеаѕе соnvеrѕіоnѕ, уоu hаvе tо fіgurе оut whо еxасtlу is your primary audience, whаt they want, what matters tо them аnd whаt are thе sources оf frісtіоn fоr them. If you say your audience is “pretty much everybody” or “anyone interested in my services,” you don’t have much of a chance to boost conversions.

Episode 8: Email Marketing Nurture

Why Email Marketing is the Most Valuable Tool in Your Business and how to Segment and Sequence Your List to Create Massive Community Engagement

The email marketing is no longer the unknown and complex concept aimed at large qualified companies. Email marketing is, today, the main jewel in the crown of current Digital Marketing campaigns; large, medium, small businesses, online stores, blogs, forums. Much of the success that the projects or businesses reap annually is based on an optimal mailing campaign. The email marketing is a digital marketing strategy aimed at sending emails to users, customers and suppliers translating them relevant information, offers, discounts, ideas, etc.

Why via Email? Because despite the progress of technologies, emails are read and consulted by millions of users every day. As simple and complex as making an attractive subject, it is enough for the user to read your email and with it the information you want to offer. The main factors that you promote when developing a proper email marketing campaign are the following:

  • Customer relationship. The relationship with users improves, strengthening the links generating trust and visibility of our brand.
  • Loyalty and Monitoring. The periodic updated and useful information contributes, with the passage of time, the loyalty of your brand adding subscribers and potential clients.
  • The presence of your brand, services, products, is present at all times, making you a real option for the user.

Email marketing has everything, not only is it economical, but it is also very effective. It is much more effective than social networks. Therefore, it is the best tool since it provides a very high ROI. Do not forget that for this, you must have a good strategy well defined. You must try to open the vast majority of your mail, which is why it is so important to have your database worked on, keep it up to date, make periodic cleanings and get to know your users as much as possible. Quality is much more important than quantity, do not forget it.

How to Segment Your list to Create Massive Community Engagement

Surely you’ve heard about segmenting your subscriber list is vital to your email marketing strategy. The question is: How do you segment your list? Below are ways to do so:


Knowing where your contacts live can be very powerful information. For example, if your business is a physical store, it does not make much sense to send offers to people who do not reside in your city. Or if you have a franchise, it is better to segment your lists by zip code. This way, you will make sure that you are not trespassing on another person’s territory, or send advertising to a region where your organization still does not offer any kind of service.


Anyone of any age can access the Internet today. Which means you can send an email to a college student, a retiree, or even a small child. Segment by age is very useful to eliminate those people who are not among your target audience or to adjust the type of message you want to convey.


Just as you communicate differently with a retiree than with a college student, you can also adjust your words and offers according to the gender of your recipients. If you hаvе a wide rаngе of products, уоu can ѕеgmеnt уоur list in thіѕ wау аnd reinforce it with other demographic аnd рѕусhоgrарhіс details аѕ wеll.

Type of organization

Are your customers franchises? Non-profit organizations? E-commerce? SMEs? All of them have different needs, and as such, the contents of your emails must be different.


If you are selling your products or services to other businesses, these may belong to different industries. Knowing the industry of your potential clients will allow you to add another level of personalization to your email marketing campaigns.

Frequency of purchase

Segment your email list based on how often someone makes a purchase. Not only can you try to increase this frequency, but you can also reward frequent buyers with an invitation to your loyalty program.

Customers who refer other customers

Consider creating a segment on your email list with customers who repeatedly refer other customers to your business. These are the main defenders of your brand and should receive emails with information about loyalty programs, discounts for referring a friend, and even samples of new products on which you want to receive feedback.

All these segmentation options have a common goal, to adapt your messages according to the type of target customer you want to reach. This way your email marketing campaigns will be much more effective, and your effort will have been worth it.

Episode 7: Email Marketing Set Up

Create a Highly Converting Email Marketing Sequence!

Wеlсоmе еmаіlѕ аrе асtіvаtеd еmаіlѕ thаt ѕеrvе tо іnfоrm nеw uѕеrѕ аbоut уоur ѕubѕсrірtіоn. Fіll оut thе ѕubѕсrірtіоn fоrm оn уоur wеbѕіtе, hоmераgе оr Facebook раgе, асtіng аѕ a trіggеr. Aftеr thаt, thе wеlсоmе еmаіl іѕ ѕеnt to thе еmаіl оf thе nеw ѕubѕсrіbеr. Mоѕt соmраnіеѕ use wеlсоmе еmаіlѕ tо сrеаtе a роѕіtіvе іmрrеѕѕіоn оf уоur brаnd аnd gеnеrаtе a rеlаtіоnѕhір wіth thе new сuѕtоmеr. These emails may contain the following information:

  • A guide to use the features of the product/service.
  • An offer of special bonuses for new subscribers to encourage the first purchase.
  • Establish the expectations of the email campaign of the company.
  • A possibility to establish preferences for the frequency of email and the types of content that subscribers wish to receive.
  • An invitation to join the social networking pages of the company.
  • A call to action that leads directly to the e-commerce/blog.
  • Some information for new subscribers, within the scope of activity of the company that you may find useful.

Therefore, when new contacts subscribe to your list, you want to welcome them to the group with an email. So, a welcome email is the first friendly exchange between your company and a new subscriber. Set the tone for future communications and encourage new members to get involved with your business, that’s the importance.

All mаrkеtіng еxреrtѕ recommend nоt оnlу ѕеndіng wеlсоmе еmаіlѕ, but аlѕо mаkіng thе best uѕе оf thеm аnd сrеаtіng a perfect first brаnd еxреrіеnсе. Wеlсоmе еmаіlѕ аrе аn іmроrtаnt раrt оf thе ѕtrаtеgу tо increase сuѕtоmеr lоуаltу іn еmаіl mаrkеtіng саmраіgnѕ.

To help you create an effective welcome email, we leave you what would be the structure of a good one that connects with subscribers from the first moment.

Welcome note

Welcome emails should begin with a warm introduction that reflects the personality of your company. For example, you can present an excellent introductory message thanking new subscribers for making the company part of their graduation day, if that is the case. You can write something simple like, “Welcome to our email list” or “Thank you for signing up to receive our emails.” There is no right or wrong way to welcome new guests; make sure it is conversational and adapts to the voice of your company.

Advantages of your email list

After giving a welcome note, it continues to reinforce a subscriber’s decision to subscribe to your emails. An easy way to do this is to offer a quick “list of advantages,” which tells subscribers why joining your email list was a great idea. For example, you can do an excellent job explaining the benefits of registering in your emails, showing the subscription benefits in digestible cartoons.


By offering a discount or some gift, you create goodwill between your company and your new subscribers. So, after offering the advantages of subscribing to your list, you can tempt them to make purchases.

Clear CTA

Each welcome email should have a clear call to action. Thе соlоr muѕt dіѕtіnguіѕh the CTA, bесаuѕе thе buttоn, іnѕtеаd of hуреrlіnkеd tеxt, mаkеѕ іt рrеvаlеnt. Alѕо, уоu must соnvеу urgеnсу. Thе wоrdѕ “Buу nоw” іnѕріrе rесіріеntѕ tо асt іmmеdіаtеlу.

Eye-catching images of the product or service

When you welcome your new contacts, it is good to put your product or service in front and the center. After all, your new subscriber asked you to know more about your business or product when you subscribe. Give them what they want. Use images to show your products in the most striking way possible as part of the structure of your welcome email.

If it’s a service-based business or a non-profit organization, try to use attractive images or evoke emotions that relate to your business. Highlight a successful and happy customer; include a photo of your team or volunteers (Who does not like a warm welcome?). Show before and after images, or use clean, flat, simple and complementary color graphics.


The perfect welcome email does not exist, but it is important to start your new relationship with the client immediately, expressing your sincere gratitude. Then, consider some of the above formulas to increase engagement as you develop the relationship. That way, you will you able to generate new leads. However, remember that new user relationships often start with a professional homepage that excited them with their offer or brand in the first place.


Episode 6: Lead Capture Software

How to Maximize Your Lead Capture & Make Money on AutoPilot

A lead capture page is designed to collect a prospect name and email address by offering them something of value such as a newsletter or something they desire. It is basically a website that does not sell a product but only provides a brief message or video that is to the point with an information box for people to enter their name and email address.

They are very popular with affiliate marketers, lead generation websites who desire a collection of leads of a specific niche. The site sends the data to an Auto Responder where the emails get stored in a database for future use. The pages are simple forms on the internet and are easy to make. There are no specific rules on how they should look like or how long they should be as long as they get the job done.

Capturing massive lead traffic for your business

In theory, business is a simple thing. You create a product or service, let people know about it, take orders and count the money. Of course, in the real world, it isn’t quite that easy. The advent of the Internet and e-commerce has greatly widened the potential universe of customers – people from all over the world can now learn about and purchase your goods. But the tricky part is getting leads – qualified people or companies that are ready to buy – and convert them from leads into sales.

Fortunately, the same technologies that allow you to be online in the first place work to your favor in your search for leads. To begin with, you must have a product or service a lot of people will find valuable. This could be as simple as desktop wallpaper, an informative white paper on your industry, or a discount coupon. These things cost you little or nothing to create but have value to some portion of your audience. Once you have your content, you must establish an easy-to-find webpage to host them on and seed it with keywords that will show up at the top of web searches and bring the curious to your page.

Now that the potential lead is on your page, what’s next? That’s simple. Before they can download or order the free item, they must give you their contact information. Any webpage designer can create an easy to fill out a form that embeds in the webpage. The form is the key. You use it to collect lead information, so it should be very carefully tailored to capture all the details your sales staff needs to close sales. Name, address, e-mail address and cell phone number are the first things that come to mind, plus a few qualifying questions that narrow down their wants and needs. They can’t get at your free content until they fill out the form, so you should make it as simple and short as is consistent with your information gathering needs. They fill it out, click, and are done.

Now you have an ever-growing database of qualified leads, people who have expressed direct interest in your products and who have told you how to get in touch with them. With this in hand, your salespeople should be able to make contact, schedule appointments or take orders, and keep your business humming. You can use this simple technique as many times as you need to, for any number of product lines. It’s fast, easy and works every time.

Learn More About How to Dominate Your Online Business!


Episode 5: Lead Capture

How to Set Up Your Funnel & Website for 10x More Conversions Online

There are a few key things to consider when creating a lead capture page. You shouldn’t use your company or yourself when creating a lead capture page. It is created for you to collect information that builds your list. You want to capture their phone number, email, and name so that the information is added to your autoresponder list. If you’re not using an autoresponder, you need to get one because you an autoresponder helps your business in numerous ways. Everyone should use one to maximize his or her conversion rate. That’s a whole other article in itself.

Always keep in mind when creating a lead capture page that you are providing a solution to your visitor’s problem. You want to write your lead capture from your visitor’s perspective. Ask yourself, “If I saw this, would I offer up my info for what’s inside?” Remember, they are looking for a solution to their problem. They need to know that by providing their information they will receive your solution. There are 5 components to every impressive lead capture page. They have been tried and tested and provide your best chance at getting the lead.


Start your lead capture page with a question that is in direct line with the actual headline. This is an effective way to grab your visitor’s attention.


The headline is what keeps your visitor on the page by creating curiosity. It is very important to have something appealing. It doesn’t have to be long. You just want to present a problem to them that you have a solution for. Remember, they get that solution when they opt-in to your lead capture page. Usually, the famous “How to” is always a splendid way to start your headline. Your visitor will know exactly what they will get from filling out the form.


“You’re About To Learn “How To”…” (Tell them exactly what they are going to get… people need direction)

Body (this is used if you are creating a longer lead capture page)

It basically summarizes what some, not all, of the things they will receive on the other side of the lead capture page. It lets them know the benefits they will receive for providing their information to you.


Inside you will learn…

  • Benefit 1
  • Benefit 2
  • How to use “Benefit 3?
  • How to use “Benefit 4?

You want your body to look nice and clean. Use a slighter font, then your headline and put the benefits in a bulleted form. You don’t want to steal attention away from the main headline. Keep it simple.

Capture Form (Opt-in Box)

Remind your visitors of the benefits they will receive from you after they fill out the capture form. It is an absolute must to ask for a valid email address and first name. Asking for too much information, like phone number or address, will lead to a lower conversion rate. Notify them that they need to use a valid email address because that is where their information will be sent.

Call to Action

The call to action should lure the reader to take direct action, such as requesting additional information. Use something catchy like “Get FREE Instant Access” or “Yes! I Want The FREE Secrets Now!” It is of utmost importance to have a strong call to action. The visitor needs to make an immediate decision. Make it simple and direct. Tell them what to do to receive what you are offering.


By simply filling your name and email address into this form, you will get Immediate Access to… XYZ.

A privacy statement should be at the end of your lead capture page. You want to let the person know that they are not going to be spammed and that their personal information will not be sold or rented. This allows you to build trust while also presenting your professionalism.

You now have the tools to create an explosive lead capture page. Apply this knowledge to get dynamic results for capturing your visitor’s information. This will allow you to brand yourself as a leader by providing them with valuable information until they buy from you.

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Episode 7: Email Marketing Set Up